EPA : Environmental Protection Agency Graphic Standards Manual, 1977 [Design: Chermayeff & Geismar]

EPA Graphic Standards System (United States Environmental Protection Agency Graphic Standards Manual), 1977. United States Government, Washington, D.C., USA. 8.5 x 11 (pages with tabs are 9.5) with a front EPA blue coated title page, (8) tabbed section dividers, (47) manual pages (some gatefolds) and (27) reproduction material pages. These original pages are loose and do not include the original ring binder.

The program has been developed by the Office of Public Awareness and Chermayeff & Geismar Associates of New York after an extensive interview and study period. With a Message from the Administrator, Douglas M. Costie, August 1977 and an Introduction about the new graphic identity system followed by Table of Contents. This manual includes the following sections and sub-sections:

1. Agency Identifier: Introduction, Agency Identifier, Standard Agency Colors, Reproduction Control, Standard Reproduction Sizes
2. Typography: Introduction, Univers Typeface, Alternative Typefaces, Type Specifications, Typographic Organization, Agency Signatures
3. Grids and Formats: Introduction, Four Grid Formats (Grid A, B, C and D) for Reports, Newsletters, Manuals, Booklets, Brochures, etc.
4. Stationary System: Letterheads, Envelops and Mailing Labels
5. Periodicals and News Releases: Introduction, Newsletters, Releases, Press Kit
6. Publications: Introduction, Reports, Special Format, Booklets and Directories, Pamphlets, Self Mailers
7. EPA Programs: Introduction, Program Colors, Program Identifies, Identifier Application, Color and Identifiers, Variations
8. Reproduction Material: Agency Identifiers, Large Agency Identifier, Agency Signature, Color Swatches (EPA Blue, Green and Gray) with Noise Identifier and Noise Yellow, Toxic Substance Identifier and Toxic Red, Radiation Identifier and Radiation Red and six others.

Nearly fine original, 3-hole punched pages from the United States Environment Protection Agency Graphic Standards Manual, 1977. Only a few sheets show wear along the edges. The tabbed section dividers are lightly bent and worn. Colors swatches and reproduction material are unused and uncut. Binder not included. A rare opportunity to acquire one of America’s most iconic manuals!