{"product_id":"woman-power-civilian-personnel-pamphlet-no-20-1945-wwii-production-design-lester-beall","title":"Woman Power, Civilian Personnel Pamphlet No. 20, 1945 — WWII Production [Design: Lester Beall]","description":"\u003cp\u003e\u003cem\u003eWoman Power (WOMANPOWER),\u003c\/em\u003e Civilian Personnel Pamphlet, No. 20, 1945. War Department, Washington, D.C. Stapled, 9.125 x 11.75, 59 pages with English text. Printed on low-cost wood-pulp paper with black and terra-cotta colored ink and illustrated throughout with black and white photographs. Front cover and interior page design by Lester Beall (1903–69).\u003c\/p\u003e\n\u003cp\u003eRare. \u003cem\u003eWoman Power\u003c\/em\u003e was published for the information and guidance of War Department operating and personnel officials and called upon the “vast reserve of woman power” in industry to aid the war effort during World War II. The booklet presents the Department’s findings and forward-thinking \u003cmeta charset=\"utf-8\"\u003einitiatives advocating for “a still greater use of women in industry.” \u003c\/p\u003e\n\u003cp\u003eThe memorandum from the Secretary of War Henry L. Stimson to the Commanding Generals of the Army, dated August 14, 1942 states: “Women are now working in practically all War Department activities, including our depots and arsenals. They are producing and assembling guns, tanks, bombs, and planes. They are running fifteen-ton cranes and operating machines which have as many as thirty-nine separate machining operations. They are driving trucks, riveting airplane wings, welding frames, and doing hundreds of other mechanical, clerical and supervisory jobs.” Furthermore “The ability, the spirit, and the determination which women war workers have already shown can leave no doubt of the part in which they are playing and will play in this war.”\u003c\/p\u003e\n\u003cp\u003eContents include authentication notices, a foreword and detailed sections devoted to: Industrial Working Conditions: Helps and Hindrances; Placement: The Right Woman in the Right Job; Training: What Kind, For Whom and How; and Supervision: New Workers with New Problems. Also included is a partial list of more than 100 jobs performed by women in War Department industrial establishments. \u003cmeta charset=\"utf-8\"\u003eA significant wartime publication, further distinguished by Beall’s innovative graphic design.\u003c\/p\u003e\n\u003cp\u003eBeall’s striking photomontage front cover employs overlapping planes, dramatic photographs and symbols to create contrast and dynamic shifts in scale. A copy of this booklet was featured in \u003cem\u003e\u003ca href=\"https:\/\/bookstore.thisisdisplay.org\/products\/the-moderns-midcentury-american-graphic-design-heller\" rel=\"noopener\" target=\"_blank\"\u003eThe Moderns\u003c\/a\u003e\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e \u003c\/em\u003e(p. 127) and also included in \u003cem\u003e\u003ca rel=\"noopener\" href=\"https:\/\/posterhouse.org\/exhibition\/lester-beall-a-new-american-identity\" target=\"_blank\"\u003eLester Beall \u0026amp; A New American Identity, \u003c\/a\u003e\u003c\/em\u003ethe \u003cmeta charset=\"utf-8\"\u003eoutstanding \u003cmeta charset=\"utf-8\"\u003ePoster House exhibition held from September 26, 2024, through February 23, 2025.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA very good wartime booklet with light wear along the edges, a few faint spots and a scuff above the right eye on the front cover. Slight bending to some of the upper page corners and a few page creases, though the interior remains clean. Note: The right-edge of the cover and the first \u003cmeta charset=\"utf-8\"\u003eapproximately 24 pages have been \u003cmeta charset=\"utf-8\"\u003ecrudely and unevenly trimmed, resulting in minor loss of paper; likely a printer’ defect. Despite this flaw, the booklet remains rare in any condition.\u003c\/p\u003e","brand":"Display, Graphic Design Collection","offers":[{"title":"Default Title","offer_id":46471039058081,"sku":null,"price":500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0425\/4148\/2145\/files\/woman-power-beall_74a8494e-bc6c-4e87-9032-a8f0182acd5c.jpg?v=1779898765","url":"https:\/\/bookstore.thisisdisplay.org\/products\/woman-power-civilian-personnel-pamphlet-no-20-1945-wwii-production-design-lester-beall","provider":"Display, Graphic Design Collection","version":"1.0","type":"link"}