{"product_id":"the-printing-art-quarterly-1936-laszlo-moholy-nagy-and-the-new-bauhaus-american-school-of-design-chicago-school-prospectus","title":"The Printing Art Quarterly, 1936 — Laszlo Moholy-Nagy and The New Bauhaus, American School of Design, Chicago [School Prospectus]","description":"\u003cp\u003eThe Printing Art Quarterly [and 1937 Exhibition of Design in Printing], Volume 67, Number 2, 1937. Dartnell Publications Inc., Chicago and New York. 10 x 13.25, 154 pages including trade advertising. Excellent modern, abstract cover design by Art Director, \u003ca href=\"https:\/\/chicagodesignarchive.org\/designer\/willard-smythe\" rel=\"noopener\" target=\"_blank\"\u003eWillard Grayson Smythe\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eFeaturing several important and early published American illustrated articles related to Laszlo Moholy-Nagy and The New Bauhaus, American School of Design, Chicago, Illinois, founded by The Association of Arts and Industries in 1937. Additional articles related to Chicago design: Society of Typographic Arts, 11th Annual Exhibition of Design in Printing, Photography in Advertising and more.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e“A New Instrument of Vision” by Laszlo Moholy-Nagy, a 4-page article discussing photography and its influence on the modern age. Illustrated with four of his photographs. “... the realization that a knowledge of photography is just as important as that of the alphabet. The illiterates of the future will be ignorant of the use of the camera and pen alike.”\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe above is followed by a shorter tribute: “Moholy-Nagy and The New Bauhaus” by \u003ca rel=\"noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/William_A._Kittredge\" target=\"_blank\"\u003eWilliam A. Kittredge\u003c\/a\u003e (Director of Design and Typography for Lakeside Press; under R.R. Donnelley \u0026amp; Sons Company) and includes two illustrated images; a negative “Cat” print and an abstract photogram.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eA 12-page school prospectus for The New Bauhaus, American School of Design designed by Moholy-Nagy is produced in full with photographic covers featuring information re: the school's founding and history, Educational Program (curriculum diagram, courses, etc.), Faculty and Advisers (Dr. Walter Gropius, Laszlo Moholy-Nagy, James J. Sweeney, Hin Bredendieck, George Kepes), Information, Calendar and more. This is the school’s first course catalog outlining the four-year curriculum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eVery good or better with light wear to the glazed covered boards. The twisted plastic coil binding has a few broken pieces along the bottom and makes some of the pages a little hard to turn. Excellent reference and historical material related to Laszlo Moholy-Nagy’s The New Bauhaus in Chicago. Highly recommended!\u003c\/p\u003e","brand":"Display, Graphic Design Collection","offers":[{"title":"Default Title","offer_id":46466548170913,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0425\/4148\/2145\/files\/Printing-Art-Quarterly-Moholy-Nagy-1.jpg?v=1779904176","url":"https:\/\/bookstore.thisisdisplay.org\/products\/the-printing-art-quarterly-1936-laszlo-moholy-nagy-and-the-new-bauhaus-american-school-of-design-chicago-school-prospectus","provider":"Display, Graphic Design Collection","version":"1.0","type":"link"}