{"product_id":"the-graphic-artist-and-his-design-problems-3rd-ed-1968-by-josef-muller-brockmann","title":"The Graphic Artist and his Design Problems, 3rd ed., 1968 by Josef Müller-Brockmann","description":"\u003cp\u003e\u003cem\u003eThe Graphic Artist and his Design Problems: Creative Problems of the Graphic Designer, Design and Training in Commercial Art \u003c\/em\u003e[Gestaltungsprobleme des Grafikers; Les problèmes d’un artiste graphique] by Josef Müller-Brockmann, 3rd ed., 1968 [1st published in 1961, then 1964]. Verlag Arthur Niggli Ltd., Teufen, Switzerland. 10.375 x 9, 186 pages with German, English and French text. Layout and jacket designed by Josef Müller-Brockmann with its iconic use of \u003cspan\u003e\u003ca href=\"https:\/\/fontsinuse.com\/uses\/34337\/gestaltungsprobleme-des-grafikers-by-josef-mu\" target=\"_blank\"\u003eAkzidenz-Grotesk\u003c\/a\u003e.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBrockmann’s (1914–1996) practical manual demonstrates the basic problems of graphic design; offering valuable guidance to both the student and professional. The volume deals mostly with objective and constructivist methods focusing on three individual themes covering: the illustrative and subjective mode of expression; the objective and constructive method; and the significance of the elements of design; and a training system for the graphic designers with much advice and rules to follow. Heavily illustrated throughout with (710) black and white and some color examples chosen by the author ... both works of his own and some by his Kunstgewerbeschule Zürich [School of Applied Arts] students.\u003c\/p\u003e\n\u003cp\u003eA very good or better hardcover with moderate toning to the covers and foxing to the front and rear endpapers. A very good dust jacket with some creasing to the lower right corner and handling along the corners, edges and spine with 1-2 small chips. Protected with an archival cover. Highly recommended! \u003c\/p\u003e","brand":"Display, Graphic Design Collection","offers":[{"title":"Default Title","offer_id":46471286554785,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0425\/4148\/2145\/files\/gestaltungsprobleme-muller-brockmann-1.jpg?v=1755628904","url":"https:\/\/bookstore.thisisdisplay.org\/products\/the-graphic-artist-and-his-design-problems-3rd-ed-1968-by-josef-muller-brockmann","provider":"Display, Graphic Design Collection","version":"1.0","type":"link"}