Pioneers of Modern Typography by Herbert Spencer, 1st American ed., 1970. Visual Communication Books, Hastings House, New York, USA. 8.5 x 12, pp. 160. Designed by Herbert Spencer.
An early, essential reference to the avant-garde origins of modern graphic design and typography. Spencer's extensive introduction discusses graphic design's roots in the early decades of the twentieth century. He carefully traces the influences and figures associated with movements including: Futurism, Dada, de Stijl, Suprematism, Constructivism, Bauhaus and others. With key figure biographical information, designers' quotes, captions throughout and a short bibliography.
Beautifully printed in color using different stocks. Heavily illustrated with over 160 modern design and typography examples (many full page) examining the "heroic" period: Guillaume Apollinaire, Herbert Bayer, Henryk Berlewi, Max Bill, Walter Dexel, Theo van Doesburg, Raoul Hausmann, Hannah Höch, Ilya Zdanevitch, El Lissitzky, F.T. Marinetti, Laszlo Moholy-Nagy, Alexander Rodchenko, Paul Schuitema, Kurt Schwitters, Ardengo Soffici, Kate Steinitz, Wladyslaw Strzeminski, Ladislav Sutnar, Jan Tschichold, H.N. Werkman, Piet Zwart and others.
Very good hardcover with a few pages (pp. 40-44) starting to pull from the binding. With a very good, complete dust jacket with small tears and creases near the edges, folds and spine. Interior pages are clean and bright.