Pioneers of Modern Typography by Herbert Spencer, 1st ed., 1969. Lund Humphries, London, Great Britain. 8.5 x 12, pp. 160. Made and printed in Great Britain. Designed by Herbert Spencer.
An early, essential reference to the avant-garde origins of modern graphic design and typography. Spencer’s extensive introduction discusses graphic design’s roots in the early decades of the twentieth century. He carefully traces the influences and figures associated with modern movements including: Suprematism, Futurism, Dada, De Stijl, Constructivism, Bauhaus and others. With designers’ quotes, key figure biographical information, captions throughout and a short bibliography.
Beautifully printed in color using different stocks. Heavily illustrated with over 160 modern design and typography examples (many large and full page) examining the “heroic” period including: Guillaume Apollinaire, Herbert Bayer, Henryk Berlewi, Max Bill, Walter Dexel, Theo van Doesburg, Raoul Hausmann, Hannah Höch, Ilya Zdanevitch, El Lissitzky, F.T. Marinetti, Laszlo Moholy-Nagy, Alexander Rodchenko, Paul Schuitema, Kurt Schwitters, Ardengo Soffici, Kate Steinitz, Wladyslaw Strzeminski, Ladislav Sutnar, Jan Tschichold, H.N. Werkman, Piet Zwart and others.
A nearly fine yellow hardcover with a hint of wear and a very minor cocked spine. In its’ original near fine, still bright and complete dust jacket with light wear along the edges. Interior pages are clean and bright with a sturdy binding.