Neue Grafik / New Graphic Design / Graphisme actuel: International Review of graphic design and related subjects edited by LMNV: Richard P. Lohse, Josef Müller–Brockmann, Hans Neuburg and Carlo L. Vivarelli, December 1961. Walter–Verlag AG, Olten, Switzerland. 9.75 x 11, pp. 64 plus covers with German, English and French text.
Published quarterly from 1958-1965 (17 issues, 18 numbers; issue 17/18 was a double issue), Neue Grafik was the most important journal responsible for disseminating contemporary and historical Swiss functional design ideas and philosophies referred to as the “International Typographic Style”, “Swiss New Typography” and “Objective-Functional Typography”. The journal’s sparse cover, rigorous structure and four-column grid (which extends to the interior pages) is designed entirely of text; meant to inform rather than illustrate the issues content.
Heavily illustrated with noteworthy content: An Industrial Firm with a Consistent Attitude to Graphic Design (Adolf Feller) by Hans Neuburg, Supports for a Window Display by Richard P. Lohse, Swissair Informational Stand by Margit Staber, Exhibition “Die gute Form” by Hans Neuburg, Objective Industrial Advertising by LMNV, A Method of Design Applied to Advertisements and Business Stationary by Christof Gassner, A Modern Wine List by LMNV, A Series of Pharmaceutical Prospectuses by Pierre Mendell, De 8 en opbouw by Richard P. Lohse, “The Graphic Artist and his Design Problems” by LMNV, German Graphic Design in “Werbeform” by LMNV, On the Designing of Sans Serif Types by Günter Gerhard Lange, and Hotel Stationary Designs by Herbert Lindinger. Full-page advertising by Carlo Vivarelli (Adolf Feller) and others.
A near fine, original periodical with lightly soiled white covers and a hint of wear to the spine tips; the front cover is pulled from the spine but not completely detached. Rare. Single issues available, please reach out if you are in search of a specific issue.