Designs for the Printed Page by Leo Lionni, c. 1959. Fortune, New York. 10.25 x 13, pp. 47 with English text. Designed by Leo Lionni, Fortune’s Art Director.
Lionni’s promotional book on design and form in advertising features (47) individual designs (many color) as single and double-page spreads aimed at promoting Fortunes “high standards of graphic excellence”. Each example, which “can be applied to virtually any advertisement”, includes a brief interpretation of the designer’s intent such as — “Variations in size and color on a constant theme” and “Rhythmic repetition can make a relatively uninteresting form memorable”. A thoughtful book design with Century Schoolbook.
A very good softcover with lightly handled pages and mild wear to the stiff printed wrappers. A few spreads have come undone (but still included) from the stapled binding. Without the publishers decorated yellow slipcase.