Design Coordination and Corporate Image by F.H.K. Henrion and Alan Parkin, 1967. Studio Vista, London and Reinhold Publishing, New York. 9.5 x 10.75, pp. 208. Printed in Holland.
The first authoritative book pertaining to the company’s corporate image. With an extensive Introduction by the authors concerning: terminology, design criteria, design coordination, the specialist, the danger of superficiality, design management, identification, simplicity, corporate structure, standards and much more.
Heavily illustrated in black and white and some color featuring twenty-seven corporate identity projects from nine countries, each with commentary including: Dick Merricks (Peter Hatch Partnership), Metra International (Henrion Design Associates), IBM (Paul Rand), Olivetti (Giovanni Pintori), Celanese (Saul Bass), British Rail (Design Research Unit), Tokyo Olympic Games (Masaru Katzumie ), Braun (Otl Aicher, Hans Gugelot, Herbert Hirche), Westinghouse (Paul Rand), KLM Royal Dutch Airlines (Henrion Design Associates), Barilla (Erberto Carboni), Pam (Total Design), Mazettu (Olle Eksell), Rohm & Haas (Lester Beall), Herman Miller (George Nelson), Steendrukkerij de Jong (Pieter Brattinga), Watneys (Design Research Unit), British Traffic Signs (Kinneir Associates), Lunch Bier (Anton Stankowski), Italsider (Eugenio Carmi) and others.
A fine hardcover and near fine price clipped dust jacket; which has been printed using the DUFEX process on a wax-laminated aluminium foil for it’s reflective look. Superb copy!