Design Coordination and Corporate Image by FHK Henrion and Alan Parkin, 1967. Studio Vista, London and Reinhold Publishing, New York. 9.5 x 10.75, pp. 208. Printed in Holland.
The first authoritative book pertaining to the company's corporate image. With an extensive Introduction by the authors. Heavily illustrated (many full page) in black and white and some color featuring twenty-seven corporate identity projects from nine countries, each with commentary including: Metra International (FHK Henrion), IBM (Paul Rand), Olivetti (Giovanni Pintori), Celanese (Saul Bass), British Rail (Design Research Unit), Tokyo Olympic Games (Masaru Katzumie ), Braun (Otl Aicher, Hans Gugelot, Herbert Hirche), Westinghouse (Paul Rand), KLM (FHK Henrion), Barilla (Erberto Carboni), Pam (Total Design), Mazettu (Olle Eksell), Rohm & Haas (Lester Beall), Herman Miller (George Nelson), Steendrukkerij de Jong (Pieter Brattinga), British Traffic Signs (Kinneir Associates), Lunch Bier (Anton Stankowski), Italsider (Eugenio Carmi) and others.
Fine hardcover and dust jacket; which has been printed using the DUFEX process on a wax-laminated aluminium foil for it's reflective look. Superb copy!