Annual of Advertising Art in Japan 1962-63 [Gan Hosoya]

Annual of Advertising Art in Japan 1962-63 edited by Art Directors Club of Tokyo et al., 1962. Bijutsu Shuppan-Sha, Tokyo, Japan. 8.5 x 12, pp. 262 (plus trade ads) with Japanese and English text. Printed in Japan. Design by Gan Hosoya.

An extensive and important work of reference on Japanese graphic design published between from 1962-63. With a preface and text about the judging process, 48 profile pictures of winners and excellent essays including: The New Meaning of Commercial Art by Hideo Yoshida; Redesign Problems and the Design Policy in the Modern Corporate Enterprise by Masaru Katsumi; The Profile of the Art Director by Yusaku Kamekura; As an Illustrator by Harumi Yamaguchi (perhaps the only women represented in this volume) and others.

Heavily illustrated with 548 black and white and some color with sections devoted to: gold and silver medal winners, posters, editorial art, magazine advertising, packaging, direct mail, point of sale, display and outdoor advertising, newspaper advertising, and television commercials. Each with introductions by: Hiromu Hara, Ryuichi Yamashiro, Masanori Okuda, Hideyuki Oka, Hachiro Watanabe, Kiyoshi Kibe, Kenji Ito, Ryoichi Takeoka, Hideo Mukai, Isamu Shiibashi. Followed by an abundant selection of excellent trade advertisements.

A very good hardcover in its’ very good reasonably soiled white dust jacket with some edge wear and small tears and creases. Interior pages are bright and clean with a sturdy binding.