{"product_id":"4-volumes-27-chicago-designers-annuals-1963-1973-morton-goldsholl-john-massey","title":"(4) Volumes — 27 Chicago Designers Annuals, 1963–1973 [Morton Goldsholl, John Massey]","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e(4) individual annuals of \u003cem\u003e27 Chicago Designers\u003c\/em\u003e, Volume 23, 1963; Volume 26, 1967; Volume 29, 1972; and Volume 30, 1973. 18 South Michigan Avenue, Chicago, Illinois, USA. 8.5 x 10, perfect-bound, unpaginated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“In 1936, during a period of reduced business investment and high unemployment, a unique design organization emerged in Chicago, called the 27 Chicago Designers. Composed of a group of 27 Chicago-based designers and illustrators under the leadership of illustrator John Averill, the group assembled their collective resources and talents to market their services to business organizations, largely through their annual publication, also titled 27 Chicago Designers. The publication, through the various contributors’ shifting professional titles and self-identifications, could be read as a quest for the meaning of design and for an overarching definition of the designer—critical inquires in the years of the group’s formation. The group promoted design as a good business investment to prospective clients and as an advanced form of communication with the public, embracing multiple practices.” – \u003ca rel=\"noopener\" href=\"https:\/\/chicagodesignarchive.org\/essay\/selling-design-27-chicago-designers-1936-1991\" target=\"_blank\"\u003eLara Allison, Selling Design: 27 Chicago Designers 1936–1991\u003c\/a\u003e, Chicago Design Archive, 2016.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn each annual, members (consisting of calligraphers, illustrators, designers, graphic artists, and typographers) contributed individual 4-page inserts showcasing recent work including: short anecdotes of their design approaches, packaging, advertisements, page layouts, logos, annual reports, supergraphics, contact info, and much more. The finished publication was then distributed to business leaders, cultural institutions, advertising agencies, and retailers across Chicago and other major American cities – an inventive way of selling design services. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEach issue measures 8.5 × 10 with approximately 108 pages, and is richly illustrated throughout in black and white and color plates featuring various paper stocks. The inspiring work by these designers shows the creativity and versatility coming out of Chicago. Highlights include: \u003ca rel=\"noopener\" href=\"https:\/\/bookstore.thisisdisplay.org\/products\/wet-paint-martin-senour-point-of-purchase-display-morton-goldsholl\" target=\"_blank\"\u003eMorton Goldsholl\u003c\/a\u003e, \u003ca rel=\"noopener\" href=\"https:\/\/bookstore.thisisdisplay.org\/products\/chicago-cultural-communication-project-john-massey\" target=\"_blank\"\u003eJohn Massey\u003c\/a\u003e, Michael Reid, Elmer Jacobs, Norman Perman, Everett McNear, Lindell Mabrey, Larry Klein, Art Paul, Michael Read, Herbert Pinzke, Bruce Beck, \u003ca href=\"https:\/\/bookstore.thisisdisplay.org\/products\/the-printing-art-quarterly-1936-laszlo-moholy-nagy-and-the-new-bauhaus-american-school-of-design-chicago-school-prospectus\" target=\"_blank\" rel=\"noopener\"\u003eWillard Grayson Smythe\u003c\/a\u003e, Larry Klein, James Higa, Ed Bedno, Charles MacMurray, and David Lawrence.\u003c\/p\u003e\n\u003cp\u003ePublications are in very good or better condition \u003cspan\u003ewith slight handling, minor toning, and a few lightly worn edges. Volume 29 has a stain on the cover. A\u003c\/span\u003en excellent introduction to the series and to many lesser-known Chicago designers.\u003c\/p\u003e","brand":"Display, Graphic Design Collection","offers":[{"title":"Default Title","offer_id":46471813071009,"sku":null,"price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0425\/4148\/2145\/files\/27-chicago-designers-1.jpg?v=1779927925","url":"https:\/\/bookstore.thisisdisplay.org\/products\/4-volumes-27-chicago-designers-annuals-1963-1973-morton-goldsholl-john-massey","provider":"Display, Graphic Design Collection","version":"1.0","type":"link"}