{"product_id":"2-promotional-postcards-for-restaurant-florent-tibor-kalman-douglas-riccardi","title":"(2) Promotional Postcards, Restaurant Florent, New York City [Tibor Kalman, Douglas Riccardi]","description":"\u003cp\u003e(2) Promotional postcards for \u003cem\u003eRestaurant Florent\u003c\/em\u003e, 69 Gansevoort Street, New York, c. 1990’s. Design by Memo, New York. Each postcard is 4.25 x 6.\u003c\/p\u003e\n\u003cp\u003eThe legendary Restaurant Florent (1985–2008), owned by Florent Morellet, was “an anomalously egalitarian enclave beloved in equal measure by celebrities on the A list and hedonists on the edge, and a prism through which certain aspects of the city’s evolution could be seen with unusual clarity” (\u003ca rel=\"noopener\" href=\"https:\/\/www.nytimes.com\/2008\/05\/21\/dining\/21florent.html\" target=\"_blank\"\u003e\u003cem\u003eThe New York Times\u003c\/em\u003e,\u003c\/a\u003e 2008).\u003c\/p\u003e\n\u003cp\u003eThe graphic design firm M\u0026amp;Co (Tibor Kalman, Alexander Isley) created ads, matchbooks, menus, and other graphics using politics, humor, and activism - in exchange for free meals at the restaurant. In 1993, \u003ca rel=\"noopener\" href=\"https:\/\/www.memo-ny.com\/work\/florent\" target=\"_blank\"\u003eMemo\u003c\/a\u003e (Douglas Riccardi, formerly of M\u0026amp;Co) took over at Florent until its closing in 2008. “The work quickly became less political: as Riccardi puts it, instead of, ‘bitchy queens yelling at each other, we turned to more funny things than just screaming’” (\u003cem\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.frieze.com\/article\/rent\" target=\"_blank\"\u003eFrieze\u003c\/a\u003e\u003c\/em\u003e, 2008). This small restaurant’s graphic program, whether funny, political, or provocative, continues to have a huge influence on visual culture today. This collection contains (2) postcards:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePink postcard featuring a pig engraving, superimposed with a map (\u003cmeta charset=\"utf-8\"\u003elike a butchery cut guide) showing Florent’s Meatpacking neighborhood location.\u003c\/li\u003e\n\u003cli\u003eMustard postcard featuring a stomach diagram, parts replaced with typical French menu items. \u003cmeta charset=\"utf-8\"\u003eIncluded in the collection at the Museum of Modern Art, New York (Object No. \u003ca rel=\"noopener\" href=\"https:\/\/www.moma.org\/collection\/works\/122653\" target=\"_blank\"\u003e1797.2008\u003c\/a\u003e).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn uncommon set of ephemeral postcards. Both \u003cmeta charset=\"utf-8\"\u003ewell-preserved with a few light blemishes; mostly to the mustard version. \u003c\/p\u003e","brand":"Display, Graphic Design Collection","offers":[{"title":"Default Title","offer_id":46457728106657,"sku":null,"price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0425\/4148\/2145\/files\/florent-postcards-1.jpg?v=1777143269","url":"https:\/\/bookstore.thisisdisplay.org\/products\/2-promotional-postcards-for-restaurant-florent-tibor-kalman-douglas-riccardi","provider":"Display, Graphic Design Collection","version":"1.0","type":"link"}