World Trademarks: 100 Years., An International Collection of Symbol and logotype Designs of the Last One Hundred Years, 2 volumes edited by Rick Eiber, 1996. Graphis U.S., New York and Graphis Press, Zurich. 10 x 14.25, pp. 312 (Vol. 1) and pp. 328 (Vol. 2). Art direction and design by Rick Eiber and B. Martin Pedersen.
An extensive, compendium featuring more than 2700 international logotypes and symbols published in two volumes both with an extensive Master Index, Designers Index and Client/Countries Index.
The first volume features Alphabetical Trademark Designs, Illustrative Logos, Non-Roman Symbols & Logos, and Numerals. With a Publisher’s Introduction and an Editor’s Overview with text related to: an analytical view of trademarks, history and the future, design criteria, trademark classification and design credits.
The second volume features Figurative Symbols, Abstract and Geometric Symbols, Animal Symbols, Human Forms Symbols & Logos. With a Color Gallery including Color Discussion and Gallery Guide and Color Marks from Volume 1 & 2. With an Introduction and an Editor’s Historical Overview with text related to: olympic symbols (Lillehammer), foundations, metamorphosis and the evolution of trademarks, trademark classification and design credits.
A fine set of black hardcover cloth volumes with near fine dust jackets housed in the publisher’s original sturdy cloth covered slipcase. Remarkable and extensive reference material and inspiration; large and very heavy.