Symbols Signs Logos Trademarks by Herbert Matter, 1977. Herbert Matter, New York, USA. 8 x 5.5, unpaginated (20 pages, plus covers), saddle-stitched with cover stock. Design by Herbert Matter (1907–1984) with his optical-like and intricate, three-dimensional lettering used on the front cover.
A lovely collection of Herbert Matter’s unfamiliar type as form ... logos, symbols, signs, logos and trademarks; mostly made during the 1950s and 1960s with many first exhibited in his 1962 one-man exhibition at the American Institute of Graphic Arts, New York.
One image per page including iconic works for: New Haven Railroad, Cummins Engine Corp., Knoll Associates, Inc., and Matter Tea Room (Engelberg, CH) with many lesser-known experimental works: Technology Square (Cambridge, MA), New York Studio School, First National Bank of Miami, Moon over East Hampton Discotheque; Westinghouse Electric Corp., Union Carbide Corp. Kimbe Optic, and Robert Rebetex (Basel, CH). With a short statement by Matter re: symbols ... “Does your symbol project a unique identity?” and a personal foreword by Paul Rand, December 1977. More about Herbert Matter's process material “sketches, comps, and cut paper” at Letterform Archive.
New old stock (NOS) ... An uncommon, uncirculated original booklet with some rusty staples. Recommended!