Modern Art In Advertising: Designs for Container Corporation of America [Paul Rand]

Modern Art In Advertising: Designs for Container Corporation of America edited by Egbert Jacobsen, Director, Department of Design, CCA, 1946. Paul Theobald, Chicago, USA. 9.5 x 12.5, pp. 120. Printed in the USA. Jacket, cover and typography by Paul Rand.

An important catalogue featuring national advertising from May 1937 – June 1946 for the Container Corporation of America. Introductions by Daniel Catton Rich, Director of The Art Institute of Chicago (Modern Art in Advertising) and Walter P. Paepcke, President of CCA (Art in Industry) and a Forward by the editor. Heavily illustrated with (90) works; many full page and (40) in color with a few black and white photographs.

Designs from an international roster of (44) artists and designers are arranged in alphabetical order including: Herbert Bayer, Jean Carlu, A.M. Cassandre, Gyorgy Kepes, Fernand Leger, Matthew Leibowitz, Leo Lionni, Herbert Matter, Paul Rand, Man Ray, Xanti Schawinsky, Ben Shahn, Rufino Tamayo and many others; each with a brief biographical text and portrait.

From the jacket: “Since 1937, CCA advertisements have closely reflected company activities. In 1942, they turned to war production, making special packages and shipping containers for food, ammunition, clothing, aviation instruments, hospital supplies, etc. In 1944, Paepcke suggested a series of ads based on the shipping of packages to our allies in the war; a salute to the allied nations' gallant efforts in common cause. This began the United Nations Series told by (28) countries and their designers.”

A very good plus hardcover illustrated cloth with light stains to the covers. In a very good dust complete jacket with light soiling and handling including a few small chips and tears to the corners and margins.