Paul Rand: His Work from 1946 to 1958 edited by Yusaku Kamekura, 1959. 1st American ed., Zokeisha, Tokyo and Alfred A. Knopf, New York. 10.25 x 9.75, pp. 132 with English and Japanese text. Printed by Tosho Insatsu Printing Company. Beautifully made and printed in Japan by Zokeisha Publications.
This copy is a rare, expertly crafted, 5-hole Japanese stab softcover binding: “Pōru Rando sakuhinshū / henshū Kamekura Yūsaku,” with the same dark green cloth and solid colored Chartreuse-like endpapers as the original edition hardcover. I have never seen a softcover edition; perhaps it was bound privately by the publisher or other.
This book is a careful record of Rand’s work from the past ten years of publication. Heavily illustrated throughout with over (150) plates including (31) in color. With introductory notes on Paul Rand by: Yusaku Kamekura, Bernard Rudofsky, Giovanni Pintori and Hans Schleger including work sections devoted to: Posters and Billboards; Newspaper Advertisements; Magazine Advertisements; Packaging and Product Design; Direct Mail; Jacket Designs, Covers and Illustrations; One Day with Paul Rand (Yusaku Kamekura); Paintings and Biographical Notes.
Rand’s relationship with the Japanese, specifically Kamekura dates back to c. 1954. “Like many westerners, my admiration for Japanese art and architecture has led me to study the subject with enthusiasm. In my own case Japanese painting, design and marks have perhaps had more influence on my work than any other single art form.” (Trademarks of the World, 1956).
A nearly fine dark green softcover and un-clipped ($13.50) dust jacket; moderately sunned along the top and outside margins with only a hint of wear along the edges. Interior pages, fresh and bright. A wonderful copy with the intriguing soft cover binding.