Stand by: NBC News [John Graham, Promotional Book]

Stand by: NBC News, 1962. National Broadcasting Company, News Department, New York, USA. 8 x 9.5, n.p. [66] with illustrated hardcover and dust jacket.

Designed by John Graham, the Director of Design at NBC noted for his iconic logos; the original “Peacock” and the later “Snake” with its’ continuous line which is printed on the back cover. With wonderful, dramatic black and white photographs by Erich Hartmann, the German-born American photographer who emigrated to the USA in 1938.

“In offices all up and down the row, news editors and supervisors telephone endlessly, arranging for coverage of the big story, wherever in the world it's happening. And it's happening just about everywhere, as the blackboard outside the foreign news editor’s office attests.”

This promotional book and sales tool for potential advertisers, records with detailed commentary, the intricate processes of how the news is made and broadcasted. The narrative is mostly centered around New York’s NBC News headquarters and News bureaus elsewhere including Washington D.C., the “news capital of the world”. An effective design with detailed text and quotes paired with creative and documentary photographs that work together to magnify our understanding.

John Graham, who is not as well known as Lou Dorfsman (CBS); also played an influential role in the emerging field of corporate image for network television. His responsibilities at NBC included designing logos, stationary systems, title cards, promotional and sales materials, press junkets, trade advertising, even television animations and more.

A near fine hardcover with dark grey-brown end papers in it’s very good dust jacket with a tear and small piece missing from the front and light wear along the edges.